Search Engine Optimization — SEO
We are all aware of search engine’s like google but most of the time, people are confused between search engines and web browsers. For example, they mislead between Google and Chrome. They think Google and Chrome both are search engines or web browsers. But it is not correct. Google is a search engine, while Chrome is a web browser.
For quick reference, Google, Yahoo, and Bing are popular search engines.
Do we optimize search engines in SEO? —
No, We Use SEO techniques to improve ranking of our website in such a way that whenever user try to search some product which are related to your website it will display your site SERP (Search Engine Results Page) at very first link if the SEO is Optimized.
What is Search Engine?
A search Engine is a software system designed to search out the information from world wide wed according to the user’s query.
Importance of Search Engine.
Suppose if I want information regarding some product price and we don’t have search engine then I would have to remember whole URL of website where the products exist also I would have to remember which website contains what information that sounds crazy isn’t it? But Thanks to SE we can just type keywords to search information.
What is SEO?
Search Engine Optimization is Used to improve ranking of websites / Web app. By following SEO techniques your site gets ranked by WEB crawlers (Bots). The web crawlers are commonly referred to as the search engine spiders or bots.
SEO Techniques
To Complete any tasks there are two ways, One which is good practice and another which is considered to be bad practice. SEO also consists of 2 types of techniques, Good practice which is White Hat SEO and Bad Practices which is Black Hat SEO.
White Hat SEO
This is considered to be Ethical way of SEO also known as Organic SEO. White Hat SEO includes optimizing your website following the restrictions imposed by Search Engine. Following are few major concepts to consider under white hat SEO.
- Content Optimize
- Quality Content
- Relevant Internal Links
- Reduce Page load time.
Black Hat SEO
Black Hat SEO includes Unethical techniques which are disapproved by search engine.
Note: Using Black Hat SEO technique may blacklist your website, and will not be visible on SERP (Search Engine Result Page)
- Keyword Stuffing (Repeating Keywords)
- Duplicate Content
- Cloaking (kept them secret)
- Hidden Text or links (to rank using hidden keywords or link spamming)
#CapriconicsByJuveria #TechInsightsByJuveria #Cap-SWJ.US #2022–2023
